The company
Cnam Pays de la Loire is a school offering work-study and remote training programs across more than 15 service and technical sectors. It also offers professional training programs for adults looking to upskill or change careers.
The context
During my 6-month mission as a Digital Communications Officer, my scope was primarily focused on community management and paid acquisition campaigns (SEA / SMA).
The website featured a “News” section, a structure less conducive to organic SEO compared to a true blog featuring informational articles and practical advice.
To maximize the school’s organic visibility within these constraints, I optimized the copywriting and SEO structure of new news articles, such as this one on the opening of a new school dedicated to photovoltaic careers.
My missions
I gathered all the essential information about the new school. Since this piece was a news announcement rather than an in-depth SEO article, I conducted targeted keyword research to maximize its immediate visibility. I then drafted the content, coordinated the review process with Cnam, and managed the final publication.
