The company
The Heritage Taste is a Malaysian brand of ready-to-cook pastes, crafted from century-old Peranakan recipes. Its mission is to preserve this culinary heritage by allowing anyone to easily recreate authentic meals at home in just minutes.
The context
Ahead of the 2026 Chinese New Year, the CEO of The Heritage Taste wanted to promote a special holiday bundle: the brand’s complete product line (three sauce pastes and one jar of sambal) for RM60. This campaign also served as a strategic initiative to clear existing inventory before the rollout of the newly designed packaging.
My missions
To highlight this offer, I took professional pictures of the products and designed a promotional mini-brochure, optimized for distribution across targeted social media groups.
The editorial choices
Visual Identity: I integrated the traditional Batik pattern at the bottom of the pages to ensure visual consistency with the products. The headings use the same typeface as the new packaging to maintain strong brand recognition.
Strategic Layout: The first page is designed to instantly capture attention. I paired an appealing headline with a complete product showcase and an archival portrait of the founder’s grandmother, deeply anchoring the brand’s heritage. The accompanying copy was crafted to be both engaging and commercially effective.
Clear Presentation: The second page breaks down the bundle, detailing each product’s name, flavor profile, weight, and unit price. Finally, the footer clearly displays collection and delivery details to facilitate the purchasing process.
