The company
Cnam Pays de la Loire is a school offering work-study and remote training programs across more than 15 service and technical sectors. It also offers professional training programs for adults looking to upskill or change careers.
The context
During my 6-month mission as a Digital Communications Officer, I primarily managed the content calendar, defining the topics, content formats, tone of voice, and publishing schedules. This planning was dynamic, adapting directly to the institution’s latest news and announcements.
How to Evolve Professionally?
Objective: Inbound marketing: To promote the continuing education programs to adult learners seeking to upskill or change careers.
Format: As there were 5 programs to introduce and explain, I chose the carrousel format instead of a video. Therefore, I could include all the informations and viewers could save it.
My missions: Topic ideation, copywriting, and graphic design with Canva.
Podcast launch: Génération Master
Objective: To drive awareness for the institution’s new podcast. The podcast itself promotes the Master’s programs at Cnam Pays de la Loire, by inviting students to speak about their experiences and encouraging the future students to sign up for the program.
Format: Short-form video with a selection of voices from the different episodes of the podcast and dynamic texts effetcts to capture attention.
My missions: Copywriting and video editing with Canva.
Opening of L’Ecole du Solaire
Objective: To announce the opening of a new training center dedicated to solar energy, highlighting the institution’s commitment to the ecological transition.
Format: Horizontal video format to allow for cross-platform distribution on LinkedIn, Facebook and YouTube. I kept short (30s) with a dynamic rythm to retain attention.
My missions: Scripting, and video production with CapCut.