The company
Ataraxia is a subsidiary of the Crédit Mutuel Immobilier group. It specializes in the development of new real estate projects, marketed under the « Vente en l’État Futur d’Achèvement » (VEFA) (Sale of Properties in Future State of Completion) system. Its offices are located in the heart of major cities in western France: Nantes, Rennes, Tours, and Orléans, giving them an in-depth understanding of the local markets.
The context
To build organic visibility and establish its expertise, Ataraxia regularly tasked the Crédit Mutuel Immobilier communications department (which I was a part of for three years) with writing SEO-optimized articles for its website’s blog.
Coinciding with the start of the academic year, the company wanted to showcase the appeal of the various cities in western France where its real estate developments are located.
My missions
I conducted thorough research and consulted with internal experts to gather all the necessary information.
Next, I conducted an SEO audit using Google Trends, Ubersuggest, and Ranxplorer (a French market equivalent to SEMrush) to identify high-volume keywords.
I outlined the article, wrote the content, had it reviewed by Ataraxia’s experts, and sent it to the webmaster for publication.
