The company
Afedim, a subsidiary of the Crédit Mutuel Immobilier group, specializes in the marketing of new real estate properties. To showcase its expertise in new housing and organically attract new leads, the company regularly called upon our department to write articles for its website.
The context
With the new 2020 Environmental Regulations (RE2020) coming into effect in 2022, the company wanted to address the topic of bio-based insulation materials in new housing construction.
My missions
I did researchs and asked the company about the bio-based insulation materials to get all the informations.
Next, I conducted an SEO audit using Google Trends, Ubersuggest, and Ranxplorer (a French market equivalent to SEMrush) to identify high-volume keywords.
I constructed my plan, wrote the article, made it verified by the Afedim’s experts and send it to the Webmaster for integration on the website.
