Clémence Guihal

Digital Communications & Marketing Specialist

Author: clemenceguihal_editorial

  • [Ataraxia] What Are Buyer-Requested Modifications in Off-Plan Real Estate?

    [Ataraxia] What Are Buyer-Requested Modifications in Off-Plan Real Estate?

    The company

    Ataraxia is a subsidiary of the Crédit Mutuel Immobilier group. It specializes in the development of new real estate projects, marketed under the “Vente en l’État Futur d’Achèvement” (VEFA) (Sale of Properties in Future State of Completion) system. Its offices are located in the heart of major cities in western France: Nantes, Rennes, Tours, and Orléans, giving them an in-depth understanding of the local markets.

    The context

    Since Ataraxia specializes in new housing, it wants to produce articles that demonstrate its expertise in the field and are useful to its clients. It therefore asked our Communications and Digital Strategy department to write an article on the topic of the “Travaux Modificatifs Acquéreur” (Buyer-Requested Modifications).

    My missions

    I conducted thorough research and consulted with internal experts to gather all the necessary information.

    Next, I conducted an SEO audit using Google Trends, Ubersuggest, and Ranxplorer (a French market equivalent to SEMrush) to identify high-volume keywords.

    I outlined the article, wrote the content, had it reviewed by Ataraxia’s experts, and sent it to the webmaster for publication.

    Read the article on Ataraxia’s website
  • [As A Wind Rose] What to Eat in Vietnam: Must-Try Local Specialties

    [As A Wind Rose] What to Eat in Vietnam: Must-Try Local Specialties

    The blog

    I created my personal travel blog at the age of 20 to share my travel experiences. Over time, it has evolved into my personal SEO playground.

    The context

    During my one-year journey across Asia, I wrote some blog articles about the countries I visited. While they typically cover itineraries and practical tips, in this piece, I wanted to focus on Vietnamese gastronomy, as I was deeply impressed by the incredible diversity of culinary specialties the country had to offer. This article takes a more lifestyle approach and delves into a specific topic.

    My approach

    To ensure this article reached my target audience (people looking for informations about Vietnam and vietnamese food), I approached it with a clear SEO strategy.

    I started by researching long-tail keywords related to Vietnamese street food and culinary specialties.

    Then, I organized the article with clear H2/H3 headings for readability and integrated strategic internal linking.

    Concerning the visual optimization, I selected, resized, and compressed original photographs, ensuring all alt-texts were SEO-friendly to boost image search rankings.

    Read the full article on As A Wind Rose

  • [As A Wind Rose] 1 Month in the Visayas, Philippines: Itinerary, Travel Tips, and Local Spots

    [As A Wind Rose] 1 Month in the Visayas, Philippines: Itinerary, Travel Tips, and Local Spots

    The blog

    I created my personal travel blog at the age of 20 to share my travel experiences. Over time, it has evolved into my personal SEO playground.

    The context

    During my one-year journey across Southeast Asia, I wrote articles about the various countries I visited, sharing my itineraries and practical tips to help fellow travelers seeking information. This article outlines my one-month itinerary in the Visayas, Philippines.

    My approach

    For this article, I adapted my writing style to maintain an authentic and immersive editorial tone, while meeting SEO requirements and user search intents.

    I started by researching long-tail keywords related to the Philippines and the Visayas.

    Then, I organized the article with clear H2/H3 headings for readability.

    I detailed my personal experience, created a custom map, and shared practical tips, organizing everything into clear sections to maximize value for the reader. Simultaneously, I integrated strategic keywords and internal linking to optimize the content for Google’s search algorithms.

    For the visual optimization, I selected, resized, and compressed original photographs, ensuring all alt-texts were SEO-friendly to boost image search rankings.

    Read the full article on As A Wind Rose
  • [Cnam Pays de la Loire] “L’école du Solaire”, Dedicated to Photovoltaic Careers, Opens Its Doors

    [Cnam Pays de la Loire] “L’école du Solaire”, Dedicated to Photovoltaic Careers, Opens Its Doors

    The company

    Cnam Pays de la Loire is a school offering work-study and remote training programs across more than 15 service and technical sectors. It also offers professional training programs for adults looking to upskill or change careers.

    The context

    During my 6-month mission as a Digital Communications Officer, my scope was primarily focused on community management and paid acquisition campaigns (SEA / SMA).

    The website featured a “News” section, a structure less conducive to organic SEO compared to a true blog featuring informational articles and practical advice.

    To maximize the school’s organic visibility within these constraints, I optimized the copywriting and SEO structure of new news articles, such as this one on the opening of a new school dedicated to photovoltaic careers.

    My missions

    I gathered all the essential information about the new school. Since this piece was a news announcement rather than an in-depth SEO article, I conducted targeted keyword research to maximize its immediate visibility. I then drafted the content, coordinated the review process with Cnam, and managed the final publication.

    Read the article on Cnam Pays de la Loire’s website
  • [Afedim] Why Use Bio-Based Insulation Materials?

    [Afedim] Why Use Bio-Based Insulation Materials?

    The company

    Afedim, a subsidiary of the Crédit Mutuel Immobilier group, specializes in the marketing of new real estate properties. To showcase its expertise in new housing and organically attract new leads, the company regularly called upon our department to write articles for its website.

    The context

    With the new 2020 Environmental Regulations (RE2020) coming into effect in 2022, the company wanted to address the topic of bio-based insulation materials in new housing construction.

    My missions

    I did researchs and asked the company about the bio-based insulation materials to get all the informations.

    Next, I conducted an SEO audit using Google Trends, Ubersuggest, and Ranxplorer (a French market equivalent to SEMrush) to identify high-volume keywords.

    I constructed my plan, wrote the article, made it verified by the Afedim’s experts and send it to the Webmaster for integration on the website.

    Read the article on Afedim’s website
  • [Ataraxia] Student Cities: Spotlight on Western France!

    [Ataraxia] Student Cities: Spotlight on Western France!

    The company

    Ataraxia is a subsidiary of the Crédit Mutuel Immobilier group. It specializes in the development of new real estate projects, marketed under the « Vente en l’État Futur d’Achèvement » (VEFA) (Sale of Properties in Future State of Completion) system. Its offices are located in the heart of major cities in western France: Nantes, Rennes, Tours, and Orléans, giving them an in-depth understanding of the local markets.

    The context

    To build organic visibility and establish its expertise, Ataraxia regularly tasked the Crédit Mutuel Immobilier communications department (which I was a part of for three years) with writing SEO-optimized articles for its website’s blog.

    Coinciding with the start of the academic year, the company wanted to showcase the appeal of the various cities in western France where its real estate developments are located.

    My missions

    I conducted thorough research and consulted with internal experts to gather all the necessary information.

    Next, I conducted an SEO audit using Google Trends, Ubersuggest, and Ranxplorer (a French market equivalent to SEMrush) to identify high-volume keywords.

    I outlined the article, wrote the content, had it reviewed by Ataraxia’s experts, and sent it to the webmaster for publication.

    Read the article on Ataraxia’s website