Category: Real Estate

The company

Ataraxia is a subsidiary of the Crédit Mutuel Immobilier group. It specializes in the development of new real estate projects, marketed under the “Vente en l’État Futur d’Achèvement” (VEFA) (Sale of Properties in Future State of Completion) system. Its offices are located in the heart of major cities in western France: Nantes, Rennes, Tours, and Orléans, giving them an in-depth understanding of the local markets.

The context

Since Ataraxia specializes in new housing, it wants to produce articles that demonstrate its expertise in the field and are useful to its clients. It therefore asked our Communications and Digital Strategy department to write an article on the topic of the “Travaux Modificatifs Acquéreur” (Buyer-Requested Modifications).

My missions

I conducted thorough research and consulted with internal experts to gather all the necessary information.

Next, I conducted an SEO audit using Google Trends, Ubersuggest, and Ranxplorer (a French market equivalent to SEMrush) to identify high-volume keywords.

I outlined the article, wrote the content, had it reviewed by Ataraxia’s experts, and sent it to the webmaster for publication.

The company

Afedim, a subsidiary of the Crédit Mutuel Immobilier group, specializes in the marketing of new real estate properties. To showcase its expertise in new housing and organically attract new leads, the company regularly called upon our department to write articles for its website.

The context

With the new 2020 Environmental Regulations (RE2020) coming into effect in 2022, the company wanted to address the topic of bio-based insulation materials in new housing construction.

My missions

I did researchs and asked the company about the bio-based insulation materials to get all the informations.

Next, I conducted an SEO audit using Google Trends, Ubersuggest, and Ranxplorer (a French market equivalent to SEMrush) to identify high-volume keywords.

I constructed my plan, wrote the article, made it verified by the Afedim’s experts and send it to the Webmaster for integration on the website.

The company

Ataraxia is a subsidiary of the Crédit Mutuel Immobilier group. It specializes in the development of new real estate projects, marketed under the « Vente en l’État Futur d’Achèvement » (VEFA) (Sale of Properties in Future State of Completion) system. Its offices are located in the heart of major cities in western France: Nantes, Rennes, Tours, and Orléans, giving them an in-depth understanding of the local markets.

The context

To build organic visibility and establish its expertise, Ataraxia regularly tasked the Crédit Mutuel Immobilier communications department (which I was a part of for three years) with writing SEO-optimized articles for its website’s blog.

Coinciding with the start of the academic year, the company wanted to showcase the appeal of the various cities in western France where its real estate developments are located.

My missions

I conducted thorough research and consulted with internal experts to gather all the necessary information.

Next, I conducted an SEO audit using Google Trends, Ubersuggest, and Ranxplorer (a French market equivalent to SEMrush) to identify high-volume keywords.

I outlined the article, wrote the content, had it reviewed by Ataraxia’s experts, and sent it to the webmaster for publication.